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With the spread of the Coronavirus people are relying on social media like never before. For those who are in quarantine, it has become a crucial tool to stay in communication with family members and friends. For others, it is being used to gain as much up to date information about the virus as possible. Health has become the #1 concern of Americans and people all over the globe, but with this comes a big challenge for school owners. Many of you have temporarily shut your doors until it is …

When it comes to promoting your martial arts school, your students are your biggest asset. Word of mouth marketing is huge in communities, and you can be sure that if a parent sees their child enjoying your curriculum that they will recommend it to other parents who are looking to enroll their students in after-school activities. Looking for ways to get your students representing your wherever they go? Here are six ways to have your students advertise your martial arts school. 1. Push Adve …

Google My Business (GMB) is a free business profile that lets businesses manage how they appear in Google Search and Maps. It is the first thing people see when they type in a business’ name in Google Search, and is one of the most important tools to have set up when you open your school. This section includes information such as your school’s name, address, hours of operation, and contact information. Since this is the first thing people will see when they look up yo …

When people open a martial arts school, their main focus is often on designing the dojo, creating a logo, and establishing a business plan. All of those are very important aspects of running a business, but one overlooked part is email marketing. As one of the most cost-effective ways to engage in marketing, emails can help you develop a relationship with potential students and parents before they ever sign up for a class. Martial arts email marketing can also increase student retention, as it …

Everyone loves the holiday season, and what better time of year than now to bring your students, family, and friends together? Hosting a holiday party at your school is a great way to get everyone involved. Not sure where to start? We’ve got 4 fun ideas you can use at the party to inspire your students with some martial arts cheer! Bring Santa to the Party The first thing you can do to get everyone in the spirit is to dress up as Santa in our red Macho Tradition …

Last Thursday Macho Martial Arts hosted a group of school owners from Taekwondo America at our Florida headquarters. As long time customers and good friends, we were excited to show them around the office so they could see where their products come from, as well as give them a close look at how those products are tested. We started off our tour with a run through of the Custom Services department, followed by our packaging and handling facilities. Custom Services is where we bring our …

Being a martial arts school owner is no easy task. Not only is it a big financial risk, but it also takes a lot of organization and business acumen to run a successful one. Because of this, it can be hard for some school owners to maintain a healthy work/life balance, especially since school owners are very passionate about what they teach. To help you maintain your balance as a school owner, here are some tips: Other posts you may enjoy: Guide to Macho’s Custom Services Social Media …

Back to school season is an exciting time for everyone. Children can’t wait to see their school friends again, and parents are looking forward to having a *little* bit more downtime. But this is also the time when people are more willing to begin a new activity, especially when it’s after-school. So make sure you are taking advantage of this by connecting with your school-aged students to get them re-enrolled in your programs – as well as bringing new students in. To help you …

Running your own martial arts school can be a challenging task. Not only do you have to worry about running a successful business, but you are also tasked with the training and development of your students. Because of this, marketing your dojo can often get pushed aside in the ever-growing list of things to do. So to help make the process a bit easier to approach, here are some quick tips and ideas to successfully market your martial arts school by using social media. Set Up Accounts on Fa …

Keeping students safe is instructors and martial art school owners number one concern. That’s why they make sure they have high-quality puzzle mats to train on. Read below for 3 things you should take in to account when searching for a high-quality puzzle mat. 1. Firmness and Durability A low quality mat will become soft over a shorter period of time, increasing the risk of toe and ankle injury. A high quality EVA foam mat will last for years, keeping instructors and students safe. …